Guiding Your Startup: Choosing the Right Support for Early Traction Success

During the pivotal phases of early traction building and customer discovery for your startup, harnessing the expertise of diverse roles including a guide, mentor, coach, expert, and hands-on partner becomes not just beneficial but indispensable. These multifaceted roles are the building blocks upon which your startup’s success trajectory is crafted. They exert their influence not…

Empathetic Messaging: 21 Ready to Use Templates

Here are 20 templates for reaching out to someone expressing challenges that can possibly be resolved with the product you are building, while ensuring empathy: Hi [Name], I hope this message finds you well. I noticed that you mentioned struggling with [challenge] in your recent post. I’m working on a product that might be able…

Why Articulating the “Customer Outcome” is Crucial for Using Behavioral Segmentation in Customer Discovery

In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…

Segmenting based on solution-use outperforms demographics and psychographics in customer discovery

In the past, demographic and psychographic segmentation were the go-to methods for businesses to understand their customers. Demographic segmentation divides customers into groups based on their age, gender, income, education level, and other such factors. On the other hand, psychographic segmentation groups customers based on their interests, values, and lifestyle choices. However, with the rise…

Empathy in Landing Pages for Idea Validation

Empathy is a critical factor in customer discovery and idea validation. It is the ability to understand and share the feelings and experiences of your target audience. When designing a landing page for your product or service, empathy can help you create a more engaging and effective user experience. Here are some ways empathy can…