Using Behavioral Segmentation Based on the Solutions Users Use to Accomplish Their Intended Outcome to Understand their challenges and pain points with regard to the Solutions they Use currently and also with regard to other options available to them currently for a customer discovery of a new product idea When developing a new product, it’s…
Why Articulating the “Customer Outcome” is Crucial for Using Behavioral Segmentation in Customer Discovery
In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…
Why Minimum Viable Products (MVPs) often Fail
Minimum Viable Products (MVPs) can often fail when they don’t take into account the desired customer outcome, including the customer goal, appropriate experience, and pain point it solves. One common mistake that leads to MVP failure is focusing too much on the product itself and not enough on the customer’s needs and desired outcome. An…
Knowing Your Customer’s Desired Outcome Can Boost Your Traction
As an early-stage startup, one of the most important things you can do to achieve traction and growth is to understand your customer’s desired outcome. When you know what your customers want to achieve with your product or service, you can create a better user experience and offer more value to your customers. This, in…