While just about every B2B SaaS company offers a Free Trial – especially those with self-service sales models – in my experience, the percentage of SaaS companies that feel their Free Trial is “successful” is fairly low. Disappointingly low, actually. And it absolutely doesn’t have to be that way and in this article I’ll show…
SaaS free trials – consideration to all of the different participants in the evaluation and buying process
When it comes to SaaS free trials, it is essential to consider all of the different participants in the evaluation and buying process. This includes not just the end-users, but also decision-makers, influencers, and other stakeholders who may be involved in the process. For example, the end-user may be an individual who is interested in…