Why Articulating the “Customer Outcome” is Crucial for Using Behavioral Segmentation in Customer Discovery

In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…

Segmenting based on solution-use outperforms demographics and psychographics in customer discovery

In the past, demographic and psychographic segmentation were the go-to methods for businesses to understand their customers. Demographic segmentation divides customers into groups based on their age, gender, income, education level, and other such factors. On the other hand, psychographic segmentation groups customers based on their interests, values, and lifestyle choices. However, with the rise…

Uncovering Pain Points through Segmenting Users Based on the Solutions They Use to Accomplish Their Intended Outcome

As a business owner, understanding your customers’ pain points is crucial to developing effective marketing strategies, improving customer satisfaction, and ultimately driving sales. One way to gain insight into your customers’ pain points is to segment them based on the solutions they use to accomplish their intended outcome. This article will explore how this approach…

How to Identify the Right Target Segment for Your Customer Discovery using Behavioral Segmentation

Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…

The Untapped Market: Non-Users as Potential Customer Segment

In the world of business and product development, it’s common practice to identify target audience segments based on their behaviors, demographics, psychographics, and other characteristics. However, there’s a segment of users who often get overlooked or ignored – those who do not use any existing solutions to accomplish their job or desired outcomes. These users…