As a side project or new startup, one of the biggest challenges you’ll face is finding and reaching your ideal customers. Without a solid strategy to get in front of the right people, your business may struggle to gain traction and grow. Fortunately, there are several effective strategies you can use to get in front…
Challenges in finding ideal users
Start-up is a stage in the process of turning a business idea into an established real company and a ‘start-up’ is a company that is confused about – what its product is? Who its customers are? How to make money? We start with assumptions about everything, to begin with. The more early you start to…
Ideal users: Where and how to find them
Who are we essentially finding? You are finding people who Have a problem that you are trying to solve Are aware of the existence of the problem Have already tried to solve the problem and are unhappy with the current solution to the problem; so they are still actively looking for a solution Have a…
If you can’t find early adopters, you can’t build a business
It’s as critical as that for you to get your early adopters or early users. First of all, the discovery of early adopters gives you the first signal that you are not doing badly. Early adopters happen to have the problem that you are trying to solve and so, when you discover them, you know…
Ideal users: Incredible match
When we are working on a new business idea, we do look for potentially interested audiences from our immediate circle. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers, and secondly, they all mean well for you. They are the perfect audience when you discuss…