Start-up is a stage in the process of turning a business idea into an established real company and a ‘start-up’ is a company that is confused about – what its product is? Who its customers are? How to make money? We start with assumptions about everything, to begin with. The more early you start to […]
Who are we essentially finding? You are finding people who Have a problem that you are trying to solve Are aware of the existence of the problem Have already tried to solve the problem and are unhappy with the current solution to the problem; so they are still actively looking for a solution Have a […]
When we are working on a new business idea, we do look for potentially interested audiences from our immediate circle. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers, and secondly, they all mean well for you. They are the perfect audience when you discuss […]
