The term “active user” is widely used in the software industry to measure the popularity and success of a product. However, the definition of an active user is often oversimplified, leading to inaccurate measurements of customer engagement and product success. To address this issue, a better definition of an active user is needed. Instead of…

The concept of active users is often used as a key metric for evaluating the success of a product or service. However, it is essential to understand that the state of a customer is never binary. Just because a user is considered “active” does not necessarily mean they are truly engaged or satisfied with the…