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Proving Your Worth: Leveraging Testimonials for Early Startup Traction

As a startup founder, building trust and credibility with potential customers can be a challenging task. One of the most effective ways to establish your brand’s credibility is by leveraging testimonials from satisfied customers. Testimonials not only provide social proof, but they also help potential customers to feel more confident in their decision to do…

Posted on April 20, 2023April 14, 2023 By Shashank

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Keywords

Active users Behavior Beta testers Challenges competition connection Conversion Customer goals Customer interview Customer journey Customer outcome customize Diffusion of innovation Disengagement Early adopers Early adopters Early majority Early traction empathy Engagement Free trial Free trials goals Ideal users insights Job to be done journal landing page Lean startup Manual outreach Metrics Onboarding Pain point Product life cycle progress Purpose reflections SaaS segments side hustle side project Social proof Target audience Validation Why

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