In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…
Why Minimum Viable Products (MVPs) often Fail
Minimum Viable Products (MVPs) can often fail when they don’t take into account the desired customer outcome, including the customer goal, appropriate experience, and pain point it solves. One common mistake that leads to MVP failure is focusing too much on the product itself and not enough on the customer’s needs and desired outcome. An…