Start-up is a stage in the process of turning a business idea into an established real company and a ‘start-up’ is a company that is confused about – what its product is? Who its customers are? How to make money? We start with assumptions about everything, to begin with. The more early you start to […]
Who are we essentially finding? You are finding people who Have a problem that you are trying to solve Are aware of the existence of the problem Have already tried to solve the problem and are unhappy with the current solution to the problem; so they are still actively looking for a solution Have a […]
Early adopters are the early users. They come on board because they are looking for a solution to some challenge and your product seems to hold potential in that regard. They are not beta testers. A beta tester is someone you pay to evaluate your product, use it, and give feedback on bugs therein. A […]
The Diffusion of Innovations curve represents the growth of a new product over time in terms of customers. Let’s get into some details on these groups of people, in order to get a better understanding of early adopters. Early adopters have the problem, are aware of the problem and are actively seeking solutions for the […]
