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Rethinking Active Users: A New Definition for Measuring User Engagement

The term “active user” is widely used in the software industry to measure the popularity and success of a product. However, the definition of an active user is often oversimplified, leading to inaccurate measurements of customer engagement and product success. To address this issue, a better definition of an active user is needed. Instead of…

Posted on April 5, 2023April 6, 2023 By Shashank

Why Your Customers’ Engagement is More Complex Than Binary

The concept of active users is often used as a key metric for evaluating the success of a product or service. However, it is essential to understand that the state of a customer is never binary. Just because a user is considered “active” does not necessarily mean they are truly engaged or satisfied with the…

Posted on April 5, 2023April 6, 2023 By Shashank

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