Segmenting based on solution-use outperforms demographics and psychographics in customer discovery

In the past, demographic and psychographic segmentation were the go-to methods for businesses to understand their customers. Demographic segmentation divides customers into groups based on their age, gender, income, education level, and other such factors. On the other hand, psychographic segmentation groups customers based on their interests, values, and lifestyle choices. However, with the rise…

Uncovering Pain Points through Segmenting Users Based on the Solutions They Use to Accomplish Their Intended Outcome

As a business owner, understanding your customers’ pain points is crucial to developing effective marketing strategies, improving customer satisfaction, and ultimately driving sales. One way to gain insight into your customers’ pain points is to segment them based on the solutions they use to accomplish their intended outcome. This article will explore how this approach…

How to Identify the Right Target Segment for Your Customer Discovery using Behavioral Segmentation

Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…

Why Minimum Viable Products (MVPs) often Fail

Minimum Viable Products (MVPs) can often fail when they don’t take into account the desired customer outcome, including the customer goal, appropriate experience, and pain point it solves. One common mistake that leads to MVP failure is focusing too much on the product itself and not enough on the customer’s needs and desired outcome. An…

Ideal users: Incredible match

When we are working on a new business idea, we do look for potentially interested audiences from our immediate circle. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers, and secondly, they all mean well for you. They are the perfect audience when you discuss…