Using Behavioral Segmentation Based on the Solutions Users Use to Accomplish Their Intended Outcome to Understand their challenges and pain points with regard to the Solutions they Use currently and also with regard to other options available to them currently for a customer discovery of a new product idea When developing a new product, it’s…
Why Articulating the “Customer Outcome” is Crucial for Using Behavioral Segmentation in Customer Discovery
In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…
How to Craft a Winning MVP Without Customer Interviews or Market Surveys
When developing a new product or service, one of the most important steps is identifying the problems or challenges that customers face with existing solutions. This information is crucial in determining the type and details of your Minimum Viable Product (MVP), which is the version of your product with just enough features to satisfy early…
The Untapped Market: Non-Users as Potential Customer Segment
In the world of business and product development, it’s common practice to identify target audience segments based on their behaviors, demographics, psychographics, and other characteristics. However, there’s a segment of users who often get overlooked or ignored – those who do not use any existing solutions to accomplish their job or desired outcomes. These users…