Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…
Target Locked: Strategies to Get in Front of Your Ideal Customers
As a side project or new startup, one of the biggest challenges you’ll face is finding and reaching your ideal customers. Without a solid strategy to get in front of the right people, your business may struggle to gain traction and grow. Fortunately, there are several effective strategies you can use to get in front…