Challenges in finding ideal users

Start-up is a stage in the process of turning a business idea into an established real company and a ‘start-up’ is a company that is confused about – what its product is? Who its customers are? How to make money? We start with assumptions about everything, to begin with.  The more early you start to […]

To scale or not?

Everything that you need to do about early adopters, from finding them to getting them on board to making them happy, this amounts to doing something that probably wouldn’t fit into a “scaling up” action. The need to do something unsalable, laborious to get started is so nearly universal that it might be a good […]

Ideal users: Where and how to find them

Who are we essentially finding? You are finding people who Have a problem that you are trying to solve Are aware of the existence of the problem Have already tried to solve the problem and are unhappy with the current solution to the problem; so they are still actively looking for a solution  Have a […]

Early adopters and beta testers

Early adopters are the early users. They come on board because they are looking for a solution to some challenge and your product seems to hold potential in that regard. They are not beta testers. A beta tester is someone you pay to evaluate your product, use it, and give feedback on bugs therein. A […]

Ideal users: Incredible match

When we are working on a new business idea, we do look for potentially interested audiences from our immediate circle. There are two clear advantages of doing that – first, they are much more easily accessible than complete strangers, and secondly, they all mean well for you. They are the perfect audience when you discuss […]

New product adoption life cycle

The Diffusion of Innovations curve represents the growth of a new product over time in terms of customers.  Let’s get into some details on these groups of people, in order to get a better understanding of early adopters. Early adopters have the problem, are aware of the problem and are actively seeking solutions for the […]