When conducting customer discovery, it’s important to not only focus on what your potential customers say, but also on their emotions, attitudes, and behaviors. One way to do this is by noting something that you appreciate about each user you interact with. This simple practice can help increase your interest and empathy towards them, and…
From Self to Others: How Non-Self Centered “Why” of Your Side Project Fosters Empathy
Starting a side project is an exciting and fulfilling journey. You have an idea that you’re passionate about and want to make it a reality. However, it’s easy to get caught up in your own self-interest, such as the desire for financial gain or personal recognition, and lose sight of the bigger picture. In this…
Transcending Self-Interest: How Embracing a Non-Centered Higher Purpose Can Drive Successful Traction for Your Side-Project
Starting a side project is an exciting endeavor. You’re motivated by the desire to create something that you’re passionate about and make a difference in the world. However, it’s easy to get caught up in your own self-interest, such as the desire for financial gain or personal recognition, and lose sight of the bigger picture.…