While just about every B2B SaaS company offers a Free Trial – especially those with self-service sales models – in my experience, the percentage of SaaS companies that feel their Free Trial is “successful” is fairly low. Disappointingly low, actually. And it absolutely doesn’t have to be that way and in this article I’ll show…
SaaS free trials – Designed For Conversion
SaaS free trials have become a popular marketing strategy for software companies looking to acquire new customers. By offering a free trial period, companies can provide potential customers with an opportunity to test their product before committing to a purchase. This approach has proven to be highly effective in driving conversions and increasing revenue for…
SaaS free trials – consideration to all of the different participants in the evaluation and buying process
When it comes to SaaS free trials, it is essential to consider all of the different participants in the evaluation and buying process. This includes not just the end-users, but also decision-makers, influencers, and other stakeholders who may be involved in the process. For example, the end-user may be an individual who is interested in…
Rethinking Active Users: A New Definition for Measuring User Engagement
The term “active user” is widely used in the software industry to measure the popularity and success of a product. However, the definition of an active user is often oversimplified, leading to inaccurate measurements of customer engagement and product success. To address this issue, a better definition of an active user is needed. Instead of…
Why Your Customers’ Engagement is More Complex Than Binary
The concept of active users is often used as a key metric for evaluating the success of a product or service. However, it is essential to understand that the state of a customer is never binary. Just because a user is considered “active” does not necessarily mean they are truly engaged or satisfied with the…