Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…
How to Craft a Winning MVP Without Customer Interviews or Market Surveys
When developing a new product or service, one of the most important steps is identifying the problems or challenges that customers face with existing solutions. This information is crucial in determining the type and details of your Minimum Viable Product (MVP), which is the version of your product with just enough features to satisfy early…
Why Doing Customers Interviews After They Sign Up on Your Landing Page Can a better choice {than other way round}
Customer discovery is an essential aspect of building a successful business. Conducting customer interviews is an effective way to gain insight into your target market and refine your product or service. However, the timing of these interviews can have a significant impact on their effectiveness. In this article, we’ll explore the advantages of doing customer…
Why Actions Speak Louder Than Words in Customer Discovery
Customer discovery is the process of gathering feedback from potential customers to identify and validate a problem and a solution for a product or service. While customer feedback is crucial in this process, it is important to note that actions and choices of potential customers are often more important than what they say. This is…
The Empathy-Boosting Power of Noting User Appreciation
When conducting customer discovery, it’s important to not only focus on what your potential customers say, but also on their emotions, attitudes, and behaviors. One way to do this is by noting something that you appreciate about each user you interact with. This simple practice can help increase your interest and empathy towards them, and…
The Untapped Market: Non-Users as Potential Customer Segment
In the world of business and product development, it’s common practice to identify target audience segments based on their behaviors, demographics, psychographics, and other characteristics. However, there’s a segment of users who often get overlooked or ignored – those who do not use any existing solutions to accomplish their job or desired outcomes. These users…
Planting the Seeds of Customer Success: The Importance of Onboarding
As an entrepreneur, you may believe that your job is done once you have acquired a new customer or user for your product or service. However, the truth is that the work has just begun. The next step in the customer journey is onboarding, which is a critical process that can make or break the…
How to Improve The Rates of Product Adoption
In today’s highly competitive market, product adoption is critical for the success of any business. Product adoption is the process of customers using a new product or service, and it is a key factor in determining the success of any business. A high rate of product adoption can lead to increased revenue, customer loyalty, and…
Customer Discovery Questions That You Must Know About!
Customer discovery is a process of learning about your target customers, their needs, pain points, and preferences. By conducting customer discovery interviews or surveys, you can gain valuable insights into what motivates your customers, what challenges they face, and how you can better meet their needs. Here are some example questions you can use in…
Proving Your Worth: Leveraging Testimonials for Early Startup Traction
As a startup founder, building trust and credibility with potential customers can be a challenging task. One of the most effective ways to establish your brand’s credibility is by leveraging testimonials from satisfied customers. Testimonials not only provide social proof, but they also help potential customers to feel more confident in their decision to do…