How to Identify the Right Target Segment for Your Customer Discovery using Behavioral Segmentation

Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…

The Untapped Market: Non-Users as Potential Customer Segment

In the world of business and product development, it’s common practice to identify target audience segments based on their behaviors, demographics, psychographics, and other characteristics. However, there’s a segment of users who often get overlooked or ignored – those who do not use any existing solutions to accomplish their job or desired outcomes. These users…

How to Improve The Rates of Product Adoption

In today‚Äôs highly competitive market, product adoption is critical for the success of any business. Product adoption is the process of customers using a new product or service, and it is a key factor in determining the success of any business. A high rate of product adoption can lead to increased revenue, customer loyalty, and…

Customer Discovery Questions That You Must Know About!

Customer discovery is a process of learning about your target customers, their needs, pain points, and preferences. By conducting customer discovery interviews or surveys, you can gain valuable insights into what motivates your customers, what challenges they face, and how you can better meet their needs. Here are some example questions you can use in…