Why Articulating the “Customer Outcome” is Crucial for Using Behavioral Segmentation in Customer Discovery

In customer discovery, understanding the customer is a crucial step in creating a successful product or service. One approach to gaining this understanding is behavioral segmentation based on the solutions users use to accomplish their intended outcome. However, before diving into this approach, it’s essential to articulate the job to be accomplished or the customer…

Segmenting based on solution-use outperforms demographics and psychographics in customer discovery

In the past, demographic and psychographic segmentation were the go-to methods for businesses to understand their customers. Demographic segmentation divides customers into groups based on their age, gender, income, education level, and other such factors. On the other hand, psychographic segmentation groups customers based on their interests, values, and lifestyle choices. However, with the rise…

Empathy in Landing Pages for Idea Validation

Empathy is a critical factor in customer discovery and idea validation. It is the ability to understand and share the feelings and experiences of your target audience. When designing a landing page for your product or service, empathy can help you create a more engaging and effective user experience. Here are some ways empathy can…

Uncovering Pain Points through Segmenting Users Based on the Solutions They Use to Accomplish Their Intended Outcome

As a business owner, understanding your customers’ pain points is crucial to developing effective marketing strategies, improving customer satisfaction, and ultimately driving sales. One way to gain insight into your customers’ pain points is to segment them based on the solutions they use to accomplish their intended outcome. This article will explore how this approach…

How to Identify the Right Target Segment for Your Customer Discovery using Behavioral Segmentation

Customer discovery is the process of identifying and validating the needs, wants, and challenges of potential customers. To effectively perform customer discovery, it is crucial to identify and target the right customer segments. In the context of behavioral segmentation based on the solutions users use to accomplish their intended outcome, there are four segments –…

New product adoption life cycle

The Diffusion of Innovations curve represents the growth of a new product over time in terms of customers.  Let’s get into some details on these groups of people, in order to get a better understanding of early adopters. Early adopters have the problem, are aware of the problem and are actively seeking solutions for the…