Customer discovery is an essential aspect of building a successful business. Conducting customer interviews is an effective way to gain insight into your target market and refine your product or service. However, the timing of these interviews can have a significant impact on their effectiveness. In this article, we’ll explore the advantages of doing customer…
Why Actions Speak Louder Than Words in Customer Discovery
Customer discovery is the process of gathering feedback from potential customers to identify and validate a problem and a solution for a product or service. While customer feedback is crucial in this process, it is important to note that actions and choices of potential customers are often more important than what they say. This is…
The Empathy-Boosting Power of Noting User Appreciation
When conducting customer discovery, it’s important to not only focus on what your potential customers say, but also on their emotions, attitudes, and behaviors. One way to do this is by noting something that you appreciate about each user you interact with. This simple practice can help increase your interest and empathy towards them, and…
The Untapped Market: Non-Users as Potential Customer Segment
In the world of business and product development, it’s common practice to identify target audience segments based on their behaviors, demographics, psychographics, and other characteristics. However, there’s a segment of users who often get overlooked or ignored – those who do not use any existing solutions to accomplish their job or desired outcomes. These users…